This Privacy Policy explains how Willow Tree Living & Care Ltd collects, uses and protects personal information when you use our website or contact us.

​

We are committed to handling personal data in a lawful, fair and transparent way.

​

What Information We Collect

We may collect and process personal information such as:

• Names and contact details (for example, when you make an enquiry)

• Information shared through contact forms, email or telephone

• Feedback, comments or complaints

• Referral-related information provided by professionals (where relevant)

• Basic website usage information (such as pages visited and general interaction data)

​

We only collect information that is necessary and relevant for the purposes set out in this policy.

​

How We Use Your Information

We use personal information to:

• Respond to enquiries and provide information about our services

• Communicate with people and professionals who contact us

• Manage referrals and service-related communication

• Improve our website and the information we provide

• Meet our legal and regulatory responsibilities

​

Legal Basis for Processing

We process personal data where it is necessary to:

• Respond to enquiries and provide information

• Deliver and manage our services

• Meet our legal and regulatory obligations

• Carry out our legitimate interests in running and improving our services and communications

Where required, we will seek consent before processing personal information.

​

How We Protect Your Information

We take appropriate steps to protect personal data from unauthorised access, loss or misuse. This includes using secure systems and limiting access to personal information to those who need it as part of their role.

​

Sharing Information

We do not sell personal information to third parties.
We may share information where this is necessary to meet legal or regulatory requirements, or where we work in partnership with other organisations to provide or arrange services. Any sharing is done in line with data protection law.

​

How Long We Keep Information

We keep personal information only for as long as necessary for the purpose it was collected, or for as long as required by law and regulatory guidance. Information is then securely deleted or disposed of.

​

Your Rights

You have rights in relation to your personal data, including the right to:

• Access the information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of information (where appropriate)

• Object to or restrict certain types of processing

Further details about your rights and how to exercise them are available on our GDPR / Data Protection Rights page.

​

Cookies and Website Use

Our website uses cookies to help it function properly and to improve user experience.
Further information is available in our Cookies Policy.

​

Contact Us

If you have any questions about this Privacy Policy or how your information is used, please contact us:

Email: info@willowtreeliving.care
Telephone: 0121 406 7627
Post: Willow House, 11–17 Gravelly Hill North, Birmingham, B23 6BT

​

Review and Updates:

This privacy policy is reviewed at least annually and updated sooner if legislation, guidance, or our data processing practices change.
Last reviewed: Feb 2026

Next review: February 2027

​

This information is available in alternative formats on request. Please see our Accessibility Statement.